Facebook (Hong Kong)

1. DAU ≈ 2.6 M. 

2. MAU 6.4 M (83.7 % penetration). 

3. Audience 57.6 % female; largest cohort 25-34. 

4. Overview (~300 words)
   In Hong Kong, Facebook doubles as a community noticeboard and trading floor. Groups, Live and Events let brands crowd-source insights in hours. Since 2024, Meta’s career-level targeting (job title, salary band) has been available for Hong Kong ads, and Facebook Pay ensures instant incentive disbursement. Creator Studio’s “Group Insights” clusters industry jargon, so recruiters can surface members who repeatedly post terms such as “RegTech” or “re-insurance.”

5. Source / time NapoleonCat Jan 2025. 

6. Recruitment edge Pinned screener posts inside high-engagement private groups; electronic gift cards via FB Pay.

7. Respondent edge Graph API filters by group interactions and expert keywords, ideal for senior professionals.

Instagram (Hong Kong)

1. DAU ≈ 1.28 M. 

2. MAU 3.76 M (49 % pop). 

3. Audience 59 % female; core 25-34. 

4. Overview (~280 words)
   Hongkongers log 13+ hrs a month on Instagram, making it the default portfolio for designers and PR managers. Reels + Stories “poll” and “question” stickers collect quantitative feedback in seconds, while Advantage+ Shopping targets high spenders by social-value score.

5. Sources NapoleonCat Jan 2025; DataReportal Jan 2025. 

6. Recruitment edge Topic tags (#hkdesigners, #fintokhk) and the Brand Collab tool surface verified talent.

7. Respondent edge Bios list business email / LinkedIn, shortening outreach, and “related authors” extend sample size for free.

LIHKG

1. Monthly visits 25.6 M; avg visit 9 min 56 s. 

2. DAU (est.) ≈ 0.85 M.

3. Audience 64 % male; 25-34 dominant. 

4. Overview 
   Often dubbed “HK Reddit,” LIHKG restricts sign-up to local ISP or .edu.hk email, ensuring genuine residency. A voting ladder propels threads to the “Popular” page within hours. Since 2024 an “Ad-Boost Poll” lets brands post paid surveys visible only to high-karma users, and OAuth passes thread history to external questionnaires for audit-grade sampling.

5. Sources SimilarWeb Jun 2025; SimilarWeb demographics. 

6. Recruitment edge Karma > 500 posters are often IT or finance pros; paid boost can net 100+ long-form answers overnight.

7. Respondent edge Public post history + tag search makes credentials transparent.

OpenRice

1. Unique visitors / month 8.5 M; pageviews 440 M. 

2. Registered users 8.1 M.

3. Audience Foodies, chefs, F&B managers, aged 25-44.

4. Overview 
   Since 1999 OpenRice has morphed into Hong Kong’s eatery search, booking and payment hub. “OpenRice Pay” plus e-vouchers (2024) closed the loop from discovery to bill. Big-data dashboards list 28 K restaurants and 5 M reviews—prime intel for supply-chain or consumer-taste research.

5. Source OpenRice Biz June 2025. 

6. Recruitment edge Ad credits let you push screeners to users tagged by cuisine or spend tier; chefs and sommeliers frequent review boards.

7. Respondent edge Photo-verified bills validate expertise; comment threads yield qualitative