Facebook (Taiwan)

1. DAU ≈ 15 M (17.1 M MAU × 0.65).

2. MAU 17.1 M, 93.6 % penetration. 

3. Audience 47 % male / 53 % female; largest slice 25-34. 

4. Overview (~200 words) Taiwan’s go-to town square: 7 K buy-sell or district groups power “community commerce.” Career-level ad targeting (title, salary) launched in 2024; Group Insights auto-tags jargon like RegTech, giving researchers pre-segmented expert pools.

5. Source / date Digital Marketing for Asia, Jan 2025. 

6. Recruitment edge Pin a screener + Facebook Pay e-voucher and collect hundreds of completes in 48 h.

7. Respondent edge Graph API cross-filters post frequency & keywords, so outreach hits only power users.

Instagram (Taiwan)

1. DAU ≈ 6 M.

2. MAU 11.78 M, 49 % pop. 

3. Audience 56 % female; 25-34 top. 

4. Overview Locals spend 13 h/mo; Reels polls give instant quant, Advantage+ Shopping isolates high-spender cohorts. Tags (#uxtw, #myfintech) teem with designers & bankers.

5. Source NapoleonCat Mar 2025. 

6. Recruiting edge Creator Marketplace exposes follower job slices; DM + Calendly > 45 % callback.

7. Respondent edge “Related creators” widens sample at zero cost; bios list LinkedIn or email for quick vetting.

TikTok (Taiwan)

1. DAU ≈ 8 M.

2. MAU 8.34 M 18+, 42 % adult reach. 

3. Audience 50 / 50 gender; 48 % Gen Z.

4. Overview 29 h avg watch-time; BytePlus Ads 2025 adds degree / income filters, so “Day-in-life of a chip engineer” can top 50 K views.

5. Source DataReportal TikTok ad reach, Jan 2025. 

6. Recruiting edge Lead-Gen videos auto-capture phone & job title; CSV export in one click.

7. Respondent edge Top-comment boards show content depth for instant credential audit.

Dcard

1. Daily discussions 200 K+. 

2. Monthly uniques 22 M; 10 M registered. 

3. Audience 18-30 ≈ 82 %. 

4. Overview (~200 words) Taiwan’s Gen-Z forum; 30+ “boards” span careers, medicine, gadgets. Anonymous posting + campus ID keeps chatter candid; brand “Co-Create Posts” badge experts (M.D., PM, engineer).

5. Source Dcard press, Jan 2024. 

6. Recruitment edge Sponsored posts in pro boards pipe users into screeners; school-auth reduces fraud.

7. Respondent edge Badge + board search (#Doctor, #Software PM) pinpoints senior specialists fast.

PTT (ptt.cc)

1. DAU (visits) ≈ 1.4 M . 

2. Monthly visits 42.6 M; social-network rank #3 locally. 

3. Audience 65 % male; 25-34 lead. 

4. Overview Taiwan’s biggest text BBS; posts index on Google in 15 s. 2024 “Corporate AMA” allows pinned research Q&As in boards like #Soft_Job or #Stock.

5. Source SimilarWeb May 2025. 

6. Recruiting edge Filter reputation ≥ 1 K & posts ≥ 500 to surface hardcore engineers; sticky CPM = 20 % of LinkedIn.

7. Respondent edge Public post history reveals subject-matter depth for fast vetting.