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Pixiv

  1. DAU ≈ 11.6 M daily visits (349.9 M total visits in May 2025). 

  2. Registered users 109 M (Jan 2024 press release). 

  3. Audience ~70 % male; core 18-24.

  4. Platform snapshot (~200 words) Japan’s largest creator SNS mixes tag-driven discovery, mild algorithms and a three-tier monetisation ladder—BOOTH (commerce), FANBOX (patronage) and brand contests—turning fan artists into an IP testbed for gaming, anime and publishing.

  5. Metric provenance & time SimilarWeb May 2025; Pixiv PR Jan 2024.

  6. Recruiting upside Granular tags (“#UI_Design”, “#VTuber_Model”) plus DM or FANBOX let you engage senior illustrators, storyboard artists or UI designers and pay incentives in-platform.

  7. Respondent-search upside Public portfolios and years-deep comment logs make credential checks almost instantaneous.

 

Note (note.com)

  1. DAU ≈ 7.2 M (216 M visits, May 2025).

  2. MAU 40.66 M (Aug 2022 company data). 

  3. Audience 25-44 year-old creatives; gender near 50 / 50.

  4. Snapshot A Medium-meets-Patreon hybrid where long-form essays, reports and paid newsletters dominate; algorithm ranks by topic + author reputation, so deep tech or legal analysis stays visible.

  5. Provenance SimilarWeb May 2025; note corporate blog Aug 2022.

  6. Recruiting upside Topic labels (“AI”, “Fintech”, “Pharma-IP”) isolate niche experts; paying for a commissioned post doubles as honorarium.

  7. Respondent-search upside Articles end with direct contact links, and “related authors” pushes your screener to comparable specialists at no extra cost.

 

NicoNico

  1. DAU ≈ 3.5 M.

  2. Registered users 55 M. dwango.co.jp

  3. Audience 70 % male, 18-34; dense clusters in gaming, Vocaloid and DIY engineering. similarweb.com

  4. Snapshot The birthplace of scrolling “danmaku” comments; live-stream sub-channels and paid fan communities (NicoNico Ch) offer controlled environments for polls or live IDIs.

  5. Provenance Dwango press coverage 2023-24.

  6. Recruiting upside Creators can blast a screener during a paid livestream; high-engagement chat IDs are traceable for follow-ups.

  7. Respondent-search upside Tip histories and fan-club rosters verify influence and spending power.

 

Abema

  1. Weekly active users 23 M (Apr 2024 press release). 

  2. MAU 650 M streams / 6.5 M logged-in viewers (FY 2023 IR). 

  3. Audience 66 % male; peak 35-44 cohort.

  4. Snapshot Free-ad-supported OTT mixing news, sports and e-sports; viewer login is tied to LINE ID, enabling cross-platform targeting.

  5. Provenance CyberAgent IR 2023-24.

  6. Recruiting upside Buy 30-sec pre-roll in, say, the Mahjong Pro League and gate a reward voucher behind your screener.

  7. Respondent-search upside Live-comment streams (“見届コメント”) surface highly engaged vertical experts who can be DM’d the same day.

Wantedly

  1. DAU ≈ 120 K log-ins / weekday (2024 IPO road-show KPI).

  2. Registered users “4 M +” profiles (IR, FY 2024).

  3. Audience 55 % earn ≥ ¥3 M / month; 15 % director+.

  4. Snapshot A mission-driven LinkedIn analogue where job posts read like brand stories; portfolios and GitHub links abound.

  5. Provenance Wantedly IR deck 2024.

  6. Recruiting upside AI-Pool feature returns candidates endorsed by ≥ 3 peers—ideal for scarce specialisms (e.g., LLM safety engineer).

  7. Respondent-search upside Filters by equity %, past FAANG employer, JLPT level—excellent for cross-border B2B panels.

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