WhatsApp

1. Penetration / DAU 73 % of residents use WhatsApp daily ≈ 4.3 million people.

2. MAU ~5.1 million (92 % of internet users).

3. Audience Ubiquitous across age and income bands.

4. Overview The Business API now links natively to PayNow so e-vouchers settle instantly. Business accounts can host 2 000-member groups, label contacts and embed catalogues—perfect for placing screener links.

5. Sources Rasayel user report, May 2025; We Are Social Digital 2024.

6. Recruiting edge Click-to-WhatsApp ads funnel profession-targeted audiences from Facebook/Instagram straight into verified chat.

7. Respondent edge Group analytics export phone numbers; Calendly or Google Forms integrate neatly for scheduling.

Telegram

1. Penetration 30.1 % of the population ≈ 1.7 million MAU.

2. Engagement Android users launch the app 237 times a month—ranked #3 globally. 

3. Audience 25-44 tech, crypto and finance power-users.

4. Overview Channels, bots and 4 GB Premium uploads make Telegram the go-to for secure file drops and long-form polls. Product teams often run “stealth alpha” groups here before launch.

5. Sources KeyStarAgency stats 2024; TechTradeAsia Feb 2025.

6. Recruiting edge Custom bots push screeners only to subscribers who have read ≥ 80 % of posts, filtering out lurkers automatically.

7. Respondent edge Public usernames simplify cross-platform tracing; open groups (#cryptosg) bundle traders, quant devs and risk analysts for immediate DM outreach.

WeChat (Singapore)

1. MAU ≈ 1.5 million. 

2. DAU ≈ 0.9 million (industry rule-of-thumb = 60 % of MAU).

3. Audience Cross-border logistics, finance, China desk executives.

4. Overview WeChat Pay is FPS-enabled; Enterprise WeChat (WeCom) supports CRM-synced customer groups and mini-program surveys that record open-ID, device and geo.

5. Metric source WorldPopulationReview 2025 table. 

6. Recruiting edge Moments ads can target by number of China trips, job grade and device brand; WeCom red-packets pay incentives in real time.

7. Respondent edge Real-name badges and corporate email verification make title fraud rare; trade-association groups (e.g., SG-China Supply Chain) give instant access to senior specialists.