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Malaysia

Malaysia

WhatsApp

  1. Penetration / DAU 97 % of adults ≈ 34 M open daily. 

  2. MAU ≈ 35 M—nearly the entire online population.

  3. Audience Universal across age & income.

  4. Overview Business API ties into PayNow; 2 k-seat groups, label CRM, template messages. Data.ai says users open the app 900+ times / month. 

  5. Source Opptymizer Feb-2025; Data.ai Oct-2023.

  6. Recruiting edge Click-to-WA ads move FB/IG targets into verified chat; green-badge boosts trust.

  7. Respondent edge Group stats export contact lists; Calendly links drop straight into chat for instant scheduling.

 

Telegram

  1. MAU 6.4 M (SOAX 2025). 

  2. DAU ≈ 2.3 M. 

  3. Audience Tech, crypto, finance 25-44.

  4. Overview Channel + bot + 4 GB Premium uploads—ideal for secure briefs and long-form polls; start-ups run stealth-alpha groups here.

  5. Sources SOAX May-2025; TechTradeAsia Feb-2025.

  6. Recruiting edge Bots can push screeners only to subscribers who view ≥80 % of posts, auto-filtering lurkers.

  7. Respondent edge Public usernames allow cross-platform trace; open groups (#cryptoMY) host traders & quant devs for immediate DM.

 

WeChat (Malaysia)

  1. Users > 8 M (platforms with ≥8 M must be licensed; Reuters 2025).

  2. DAU ≈ 4.8 M (60 % daily-use heuristic).

  3. Audience Cross-border commerce, logistics, Mandarin speakers.

  4. Overview WeChat Pay MY hooks into DuitNow; WeCom mini-programs feed screeners back to CRM.

  5. Source Reuters Jan-2025.

  6. Recruiting edge Moments ads target by China-trip frequency & job grade; red-packet incentives clear instantly via WeCom.

  7. Respondent edge Real-name & company ID lower fraud; trade-association groups deliver ready-made senior panels.

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