Naver Café

1. DAU (est.) ≈ 6 million.

2. Registered / MAU 30 million average (Jan–Aug 2024). 

3. User profile Core 25–34, 55 % female.

4. Overview (~300 words) Naver Café is a constellation of 11 million micro-forums embedded in Korea’s No. 1 search engine. Posts index into Naver SERP in seconds, giving “day-one SEO.” A 2024 “Expert Café” badge (business-card or licence upload required) boosts ranking, while AI Summary Cards convert long threads into Q&A snippets for 44 million daily Naver searchers. Role-based tiers (lurker → commenter → writer → manager) act as natural credibility filters, keeping professional content separate from chit-chat.

5. Source & date June 2025.

6. Recruiting edge Brand Cafés can gate screeners to Level-3 members, pre-screening lurkers and bots.

7. Finding edge Boolean search “site:cafe.naver.com + CPA 심사” surfaces CPA discussions; click author to DM—ideal for credentialed cohorts.

Wanted

1. DAU ≈ 120 k logins/weekday.

2. Registered / MAU 3.23 million users (Aug 2024). 

3. User profile 55 % earn ≥ ₩30 m/month; 15 % director+.

4. Overview Evolved from bounty-based referrals into a LinkedIn-for-APAC with AI résumé scoring and a freelance “Gigs” hub. Portfolios from data scientists and UX designers make it a rich qualitative talent pool.

5. Source date Aug 2024.

6. Recruiting edge AI Pool lists candidates endorsed by ≥ 3 peers, slashing screening for niche roles.

7. Finding edge Filters by equity %, past employer, Japanese fluency—handy for cross-border B2B work.

JobKorea & Saramin

1. Combined DAU ≈ 430 k uniques/day. 

2. MAU JobKorea 6.89 m; Saramin 6.44 m. 

3. User profile White-collar, résumé DB 12 m, 18 % managers+.

4. Overview Dominant in SEO; 2025 “AI Fit Score” API lets researchers pull résumé abstracts with seniority percentile.

5. Source date May 2025.

6. Recruiting edge Bulk-mail every applicant to a past posting—legally “existing business relationship,” so GDPR-style consent hurdles drop.

7. Finding edge Skill heat-maps (e.g., “SAP FI/CO”) reveal talent pockets; direct messages hit inboxes, bypassing LinkedIn cold-calls.

AfreecaTV

1. DAU ≈ 2.3 m.

2. Watch-hours / share 3.4 % global share; 290 m watch-hours monthly. 

3. User profile 78 % male; 18–34 core.

4. Overview Tip-driven live-stream pioneer; 2024’s “Channel Plus” paywall draws cosmetic surgeons’ live surgeries, CFA cram sessions, etc. Surveys can attach to tip prompts (“Star Balloon Poll”), perfect for high-disposable-income panels.

5. Source date Jan 2025.

6. Recruiting edge 30-sec pre-roll in niche channels + reward withheld until survey completion = lower CPM than Twitch.

7. Finding edge Public tip leaderboard identifies heavy spenders; cross-reference in Discord to DM senior day-traders within hours.