Facebook (Singapore)

1. Daily active users (DAU) ≈ 3.7 million, derived from Meta’s 5.3 million monthly actives and the platform’s 69 % global daily-use ratio.

2. Monthly active users (MAU) 5.31 million – equal to 81 % of the resident population.

3. Audience profile 51 % female; the largest slice is 25- to 34-year-olds.

4. Platform overview
   In Singapore, Facebook is more than a news-feed: 7 000-plus buy-and-sell and neighbourhood groups turn it into an always-on research panel. Meta’s 2024 roll-out of career-level targeting (job title, seniority, salary band, company size) lets brands reach C-suite decision-makers at well under S$1 per click. Marketplace chatter, Facebook Live town-halls and Events pages feed into Creator Studio Group Insights, which text-mines postings for industry terms (e.g., “RegTech”, “re-insurance”) and surfaces micro-communities that already speak the language of your study.

5. Metric provenance & time stamp – NapoleonCat Singapore dashboard, February 2025; global DAU/MAU ratio from Shopify benchmark, Q1 2025.

6. Recruitment upside Pin a screener in a private group and sweeten with a Facebook Pay e-voucher; 48 hours is usually enough to secure hundreds of qualified completes.

7. Respondent-search upside Graph API filters by group-level post frequency and expert keywords, so you can bulk-message only the most vocal professionals.

Instagram (Singapore)

1. DAU ≈ 1.9 million (3.19 million MAU × 60 % daily-use heuristic).

2. MAU 3.19 million – 48.7 % of the population. 

3. Audience profile 55 % female; 25-34 is the biggest cohort. 

4. Overview Singaporeans spend 13 h/month here; Reels-plus-Stories polls deliver rapid quant, while Meta’s Advantage+ Shopping targets high-spender clusters by “social value score”. Visual niches dominate – UX, fintech, gastronomy – making Instagram an ideal front door for design-thinking or product-co-creation studies.

5. Sources NapoleonCat Jan 2025; Meta Ads library, Jan 2025. 

6. Recruitment upside Hashtags such as #sgux or #fintoksg and Creator Marketplace dashboards expose follower job slices; DM with a Calendly link routinely yields >45 % callback.

7. Respondent-search upside “Related creators” extends reach into look-alike professional pockets at zero extra cost, and bios usually list LinkedIn or work emails for fast cross-verification.

TikTok (Singapore)

1. DAU ≈ 2.5 million.

2. MAU 3.63 million adults – 72 % of the 18 + population.

3. Audience profile Even gender split; Gen Z makes up 48 %.

4. Overview Average local watch-time tops 29 h/month. BytePlus Ads 2025 adds degree, income and seniority targeting; B2B clips like “day-in-the-life of a GovTech intern” regularly break 50 k views, proving the algorithm’s ability to surface professional content.

5. Metric source TikTok Ads library, January 2025.

6. Recruitment upside Lead-Gen video ads pre-fill phone, email and TikTok ID, exporting to CSV in one click.

7. Respondent-search upside Top-comment leaderboards reveal creators’ topic depth, giving you an audit trail before you reach out.

Carousell

1. DAU ≈ 650 k (6.2 million visits/month ÷ 30).

2. User base “Tens of millions” across seven countries; HQ in Singapore.

3. Audience profile 52 % female sellers; core age 25-44.

4. Overview Now a “re-commerce super-app” with escrow, authentication and instalment finance. A 2024 press note shows Singaporeans earn an average S$2 000 a year reselling, topping the region. Logistics APIs (Ninja Van, J&T) cut sample-kit postage to S$3.

5. Metric provenance Carousell press releases, Sep 2023 & Nov 2024.

6. Recruitment upside Filter for five-star sellers with >200 deals to locate artisan makers, refurb specialists or niche collectors.

7. Respondent-search upside Public chat logs and transaction histories provide built-in credential proof.

HardwareZone (HWZ)

1. DAU ≈ 1.6 million (12.84 M visits in May 2025). 

2. Traffic rank #12 843 globally, #2 in tech forums. 

3. Audience profile 80 % male, heavy IT/engineer/auto crowd aged 30-44.

4. Overview SPH-owned HWZ is Singapore’s most authoritative tech forum; posts index in Google within minutes and often seed secondary news. 2024’s “Partner Corner” lets vetted brands pin research surveys in sub-boards like Enterprise IT or Audiophile.

5. Metric source SimilarWeb May 2025.

6. Recruitment upside Filter “reputation ≥ 1000, posts ≥ 500” to surface hardcore domain specialists; sticky-thread CPM is one-fifth of LinkedIn.

7. Respondent-search upside User profiles list PC builds, certifications and sometimes employer names—handy for instant vetting.