1 Social Media

Facebook (Malaysia)

1. DAU ≈ 15 million (2.31 M MAU × 65 % daily-use). 

2. MAU 23.1 million, 64 % of the population. 

3. Audience 55.8 % male; biggest band 25-34. 

4. Overview
   More than 7 k local buy-sell or district groups make Facebook the de-facto research panel. Since 2024 Meta’s career-level targeting (job title, seniority, salary) lets recruiters hit CXOs for < US$0.60 a click. Group Insights auto-clusters jargon like “RegTech”, giving an instant shortlist of expert communities.

5. Source / date DataReportal Digital 2025 Malaysia, Feb-2025. 

6. Recruiting edge Pinned screener + FB Pay gift card = hundreds of qualified completes in 48 h.

7. Respondent edge Graph API cross-filters post frequency & keywords for laser-focused outreach.

Instagram (Malaysia)

1. DAU ≈ 9.3 M.

2. MAU 15.7 M (44 % pop). 

3. Audience 55 % female; 25-34 largest. 

4. Overview Singaporeans—sorry, Malaysians—spend 13 h/mo; Reels polls = instant quant; Advantage+ Shopping zeroes in on high-spenders. Niche tags (#myfintech, #uxmy) teem with designers and bankers.

5. Source NapoleonCat Jan-2025 & Meta Ads.

6. Recruiting edge Creator Marketplace shows follower job slices; DM + Calendly gets 45 % callbacks.

7. Respondent edge Related-creator graph widens sample at no cost; bios list LinkedIn/email for quick vetting.

TikTok (Malaysia)

1. DAU ≈ 13 M.

2. MAU 19.3 M (72 % of adults). 

3. Audience 50/50 gender; 48 % Gen Z.

4. Overview Locals watch 29 h/mo. BytePlus Ads 2025 adds degree & income targeting; “A day as a PETRONAS engineer” videos exceed 50 k views.

5. Source TikTok Ads Reach, Jan-2025. 

6. Recruiting edge Lead-Gen ads autopopulate phone & job data, exportable as CSV.

7. Respondent edge Top-comment boards reveal expertise footprint for audit.

Mudah.my

1. DAU ≈ 2 M (6.1 M visits in May-25 ÷30). 

2. Monthly visits 6.1 M; biggest classifieds site. 

3. Audience Core 25-44; 52 % male buyers.

4. Overview A circular-economy super-app: escrow, luxury authentication, instalment finance. Sellers earn avg RM 6.4 k/yr; brands use CarouBiz to target by “category + price + state”. Logistics APIs cut sample-kit postage to RM 10.

5. Sources SimilarWeb May-2025; press notes Sep-2023 & Nov-2024.

6. Recruiting edge Filter 5-star sellers with >200 deals to find refurb pros or artisans fast.

7. Respondent edge Public deal & chat logs serve as built-in credential proof.

Lowyat.NET Forum

1. DAU ≈ 0.11 M (3.3 M visits ÷30). 

2. Monthly visits 3.3 M; top local tech board. 

3. Audience 80 % male; IT, car & audio geeks aged 30-44.

4. Overview Threads index on Google within minutes; 2024 “Corporate AMA” zone lets vetted brands pin Q&A surveys to Enterprise IT, Automative or Audiophile sections.

5. Source SimilarWeb May-2025. 

6. Recruiting edge “Reputation ≥1000 & posts ≥500” filter unearths hardcore engineers; sticky CPM is 20 % of LinkedIn.

7. Respondent edge Profiles list PC rigs, certs, sometimes employer—great for instant vetting.