Facebook – Indonesia

1. DAU ≈ 79 M. 

2. MAU 122 M. 

3. Audience 55 % male; 25–34 core.

4. Snapshot
   With 10 K+ hyper-active groups, Facebook is Indonesia’s de-facto professional panel. Meta’s career-level targeting (title, salary) and Advantage+ AI campaigns funnel CXOs for < US$0.60 CPM. Marketplace + Live + WhatsApp complete a 24-hour recruitment loop, while Group Insights auto-labels jargon such as RegTech so you can download expert clusters before outreach.

5. Source DataReportal Digital 2025: Indonesia (Feb 2025).

6. Recruiting edge Pinned screener + FB Pay voucher ⇒ hundreds of completes in two days.

7. Respondent edge Graph API cross-filters post frequency & keywords for laser-focused DMs.

Instagram – Indonesia

1. DAU ≈ 62 M.

2. MAU 103 M. 

3. Audience 25–34 males lead.

4. Snapshot 13 h monthly use; Reels/Stories polls give 60-second quant; Advantage+ Shopping targets high-spender “social-value” clusters; FinTech/UI/halal beauty dominate B2B co-creation.

5. Source NapoleonCat & Meta Ads, Jan 2025. 

6. Recruiting edge Hashtags (#indtech, #uxid) + Creator Marketplace follower-job slices; DM + Calendly > 40 % callbacks.

7. Respondent edge Related-creator graph expands sample for free; bios list LinkedIn/WhatsApp for cross-check.

TikTok – Indonesia

1. DAU ≈ 113 M.

2. MAU 166 M 18+ . 

3. Audience 50 / 50 gender; 48 % Gen Z.

4. Snapshot Indonesians clock 45 h/month (world’s highest). BytePlus Ads 2025 adds education, income & industry filters; “Day-in-life of a subsea-cable engineer” easily tops 50 K views.

5. Source CampaignIndonesia Feb 2025 

6. Recruiting edge Lead-Gen ads auto-grab phone & title; CSV export in clicks.

7. Respondent edge Top-comment boards reveal creator depth, perfect for credential audits.

X (Twitter) – Indonesia

1. DAU ≈ 16 M.

2. MAU 25.2 M (No. 3 globally). 

3. Audience Public-policy, K-pop, crypto tribes.

4. Snapshot Spaces host official hearings; paid Amplify polls embed surveys in threads; verified-handle API access is back, so you can export a full interaction graph.

5. Source DataReportal Essential X Stats 2025. 

6. Recruiting edge Click-to-DM ads with keyword+geo precision find energy, public-health or satellite-tech pros fast.

7. Respondent edge Public bio + media citations = easy seniority check.

Kaskus Forum

1. DAU ≈ 2.2 M. 

2. Monthly visits 6.8 M

3. Audience 80 % male; DIY hardware, auto, IT.

4. Snapshot Indonesia’s biggest forum; posts index on Google in 30 s. 2024 “Brand Corner” lets vetted accounts pin surveys.

5. Source SimilarWeb Jun 2025. 

6. Recruiting edge Reputation ≥ 1 000 & posts ≥ 500 flag hardcore engineers; sticky CPM is 20 % of LinkedIn.

7. Respondent edge Profiles list rigs, tools, sometimes employer—instant vetting.