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CATI — Computer-Assisted Telephone Interviewing

CATI — Computer-Assisted Telephone Interviewing

CATI — Computer-Assisted Telephone Interviewing

High-volume data collection with the human touch of live interviewers.

 

Why CATI Still Matters

While online panels dominate many studies, telephone remains the fastest way to reach — and truly random-sample — people who are offline, time-poor, or simply tired of digital surveys. CATI combines interviewer rapport with a survey engine that auto-rotates questions, enforces logic, and streams data straight to your dashboard.

 

Typical Project Specs

Parameter Standard Options What It Means for You
Sample size 100 · 500 · 1 000 · 5 000+ completes Scale from pilot tests to national trackers without switching methodology.
Interview length 5 min · 10 min · 15 min+ Short pulse polls or deeper attitude batteries—our system handles both with equal efficiency.
Daily throughput 200 – 800 interviews/day Rapid fielding keeps your stakeholder read-outs on schedule.

 

End-to-End Workflow

  1. Precision Sampling

    • Dual-frame RDD (mobile + landline) or client-supplied lists

    • Stratified quotas to mirror true population distributions

  2. Questionnaire Programming & Soft Launch

    • CATI scripts coded with skip logic, randomisation, and auto-timers

    • 50-complete soft launch to validate flow and incidence

  3. Live Fieldwork & Real-Time Monitoring

    • 80-seat call centre 

    • Supervisor dashboards flag outliers within minutes, not days

  4. Layered Quality Control

    • Silent monitoring of 10 % of calls + automatic call recording

    • Post-field validation: duplicate checks, logic violation scans, open-end sense-checks

  5. Clean Data & Top-Line Report

    • Weighted data files delivered in SPSS, Excel, or CSV within 24 h of field close

    • Optional flash deck highlighting key frequencies and early trends

When to Choose CATI

To provide customers with high quality market research data collection services

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