In-depth Interviews

60–90 minutes of uninterrupted conversation with each participant—long enough to move past top-of-mind answers and surface the emotions, trade-offs, and latent needs that standard surveys miss.
Rich, narrative data that feeds product positioning, pricing, and go-to-market strategy with real-world context and verbatims your stakeholders can quote.

Stage	What We Do	Why It Matters
1. Targeted Recruitment	Define screening criteria, leverage specialty panels & professional networks, and personally vet every candidate.	Ensures each interviewee truly represents your customer or decision-maker persona—no “professional respondents.”
2. Structured Interviews (Online / In-Person)	In-person: face-to-face sessions for nuanced observation of body language and spontaneous reactions. Online: video-enabled interviews for faster scheduling across time zones and hard-to-reach experts.	Flexibility to match project timelines while still capturing non-verbal cues and contextual detail.
3. Rapid Transcription & Human QA	AI speech-to-text delivered within 24 h, then manually cleaned by bilingual editors for 98 %+ accuracy.	Gives analysts clean, searchable transcripts almost immediately—no bottlenecks.
4. Insight & Recommendation Report	Senior analysts synthesize themes, tension points, and opportunity spaces; visuals and verbatims ready for client decks.	Turns raw conversations into decisive actions—positioning, messaging, feature roadmap, and beyond.

20 years of seamless moderator–analyst collaboration—so hand-offs are frictionless and insights stay intact.
Industry range: healthcare, tech, fintech, education, architecture, consumer goods, and more.
Interviewees span KOLs, HCPs, B2B buyers, and seasoned professionals, delivering depth that desktop research can’t match.

Industry Coverage