60–90 minutes of uninterrupted conversation with each participant—long enough to move past top-of-mind answers and surface the emotions, trade-offs, and latent needs that standard surveys miss.
Rich, narrative data that feeds product positioning, pricing, and go-to-market strategy with real-world context and verbatims your stakeholders can quote.
Stage | What We Do | Why It Matters |
---|---|---|
1. Targeted Recruitment | Define screening criteria, leverage specialty panels & professional networks, and personally vet every candidate. | Ensures each interviewee truly represents your customer or decision-maker persona—no “professional respondents.” |
2. Structured Interviews (Online / In-Person) | In-person: face-to-face sessions for nuanced observation of body language and spontaneous reactions. Online: video-enabled interviews for faster scheduling across time zones and hard-to-reach experts. |
Flexibility to match project timelines while still capturing non-verbal cues and contextual detail. |
3. Rapid Transcription & Human QA | AI speech-to-text delivered within 24 h, then manually cleaned by bilingual editors for 98 %+ accuracy. | Gives analysts clean, searchable transcripts almost immediately—no bottlenecks. |
4. Insight & Recommendation Report | Senior analysts synthesize themes, tension points, and opportunity spaces; visuals and verbatims ready for client decks. | Turns raw conversations into decisive actions—positioning, messaging, feature roadmap, and beyond. |
20 years of seamless moderator–analyst collaboration—so hand-offs are frictionless and insights stay intact.
Industry range: healthcare, tech, fintech, education, architecture, consumer goods, and more.
Interviewees span KOLs, HCPs, B2B buyers, and seasoned professionals, delivering depth that desktop research can’t match.
To provide customers with high quality market research data collection services
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