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Focus Groups

Focus Groups — Turning Conversation into Clarity

 

Bring 3–10 carefully screened participants together and you unlock something surveys can’t touch: the energy of debate, the “aha” moments when one comment sparks another, and the spontaneous language that tells you exactly how real people think and feel.

 

When to Use Them

Ideal Scenario What You’ll Learn
New-product concept tests Gut-level reactions, perceived benefits, pricing elasticity, and killer objections—before you commit to a full launch.
Creative & ad storyboard checks Which visuals, taglines, or claims resonate (and which miss the mark) so creative teams can iterate fast.
Customer-experience deep dives The stories behind satisfaction scores: friction points, delighters, and unspoken expectations.

 

Our Focus-Group Blueprint

Component How We Execute Why It Raises the Bar
Smart Segmentation 6–10 participants grouped by age, profession, purchase habits, or disease state. Keeps discussions homogenous enough for free exchange, yet diverse enough for contrasting views.
Hybrid Venues
On-site: Two-way-mirror studios in Tokyo, Seoul, Kuala Lumpur, and Singapore.
Online: HD video rooms with stimulus-sharing and digital whiteboards.
Observe body language live or tap global audiences without travel costs.
Real-Time Emotion Tracking Facial-coding + voice-tone analytics overlay each comment with an emotional score. Adds a quantitative layer to qualitative talk—great for creative testing.
Expert Moderation Bilingual moderators (EN/JP/KR) trained in projective and laddering techniques. Draws out quiet voices, manages dominant ones, and digs beneath first answers.
Instant Capture & Debrief In-room note-taker + same-day “Speed Read” (5-page highlights). Full thematic report with verbatim clips in 5 days. Keeps your internal sprint on track—no waiting weeks for insights.

 

Specialty Panels We Run Regularly

Audience Typical Use Case
Physicians Treatment-path mapping, therapy-area opportunity sizing
Patients  Compliance barriers, device usability, QoL trade-offs
Tech & R&D professionals  Workflow pain points, unmet feature needs
Mainstream consumers (beauty, home appliances, food & bev) Brand perception, product usage rituals, trend sensing

Across all panels we maintain lively, respectful sessions where every participant feels safe—and eager—to speak up.

To provide customers with high quality market research data collection services

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