DAU ≈ 92 M domestic users.
MAU ≈ 97 M (Apr 2025).
Audience Even gender split; strongest in 35-44 age band.
Snapshot Japan’s “super-app” layers payments, Mini-Apps, news and VOOM video onto chat. Official Accounts + LINE Ads Platform allow occupation, income-band and handset-price targeting; incentives land instantly via LINE Pay.
Metric provenance LINE Corp data 2022-25.
Recruiting upside Broadcast screeners to OA followers filtered by tag (“doctor”, “systems engineer”); one-to-one chat lifts response rates.
Respondent-search upside Group polls and rich menus pre-qualify experts; phone/SMS verification keeps fraud low.
DAU ≈ 1.1 M (Dec 2023).
User base Used by 386 K + companies.
Audience SME staff, IT pros, consultants; web traffic 62 M/month.
Snapshot Japan’s top SME work-chat SaaS; “rooms” blend Slack-style channels with Kanban-like task boards and deep integrations into Kintone and Garoon. API & Webhooks allow automated screener pushes inside departmental rooms.
Metric provenance Chatwork CSR 2023.
Recruiting upside Admin can blast bot messages only to, say, R-&-D or Finance rooms and export activity logs to verify engagement.
Respondent-search upside Domain-verified OAuth ensures job titles are real; survey boards capture response time-stamps for audit-grade compliance.
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