KakaoTalk

1. DAU 45 m. 

2. MAU 48.2 m KR; 53.5 m global. 

3. User profile > 95 % penetration, gender 49:51.

4. Overview Korea’s “super-app” integrates Pay, booking, and Gov-ID; 1 bn messages/day. BizBoard AI targets ads by income band, handset price, credit-card BIN.

5. Source date Jan 2025 / Jun 2024.

6. Recruiting edge Enterprise Channels bulk-DM verified users; honoraria paid instantly via KakaoPay.

7. Finding edge Purchasing-ledger DMP infers seniority—e.g., repeat ₩2 m luggage buyers likely managers.

Naver BAND

1. Web DAU ≈ 350 k.

2. MAU (US) 6.04 m; domestic larger (undisclosed). 

3. User profile 18–44, closed-circle groups (PTAs, reservists).

4. Overview Privacy-first Slack/Facebook hybrid; “Attendance” plug-in logs shifts, creating implicit employment graph. 2024 “BAND Study” lures exam cohorts and CE programs.

5. Source date Nov 2024 / Jun 2025.

6. Recruiting edge Embed Google Sheets; auto-ping admins for quota tracking.

7. Finding edge Public directory filter “Certified” (e.g., “간호사”) shows verified nurse groups—ready-made panels.