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Taiwan Region

Taiwan Region

LINE

  1. MAU 22 M (94 % penetration).

  2. DAU ≈ 13 M (1 B msgs/day). 

  3. Audience All ages; white-collar core 25-44.

  4. Overview Beyond chat: LINE Pay (13 M users), LINE Bank, LINE Today (18 M MAU). OA broadcasts & VOOM posts push surveys; PayNow-linked e-gift settles honoraria instantly.

  5. Sources Digital Marketing for Asia 2025; WorldPopulationReview 2025.

  6. Recruiting edge OA targeting by interest / spend; LINE Pay red packets drive finish rates.

  7. Respondent edge Group APIs reveal activity & self-declared jobs for rapid filtering.

 

Facebook Messenger

  1. MAU 17.997 M, 75 % pop. 

  2. DAU ≈ 11 M.

  3. Audience 51 % female; 25-34 peak. 

  4. Overview Go-to for social-commerce chat; bots handle FAQs, bookings, payments.

  5. Source NapoleonCat Jan 2025. 

  6. Recruiting edge Click-to-Messenger ads funnel FB targets into encrypted chat; template messages embed dynamic screeners.

  7. Respondent edge Profiles inherit FB job data; bot analytics weed out low-engagement contacts.

 

Telegram

  1. Usage rate / MAU 5.9 % of adults ≈ 1.4 M users. 

  2. Engagement Android users open app 237 times/mo.

  3. Audience Tech, crypto, finance 25-44.

  4. Overview Channels, bots, 4 GB uploads make it a hybrid “public + encrypted” space; Web3 & quant-trading circles run stealth-alpha groups here.

  5. Sources NCC 2024 survey (usage) & TechTradeAsia 2025-02 (opens).

  6. Recruiting edge Custom bots push screeners only to subscribers with ≥ 80 % read-rate, cutting lurker noise.

  7. Respondent edge Public handles enable cross-platform trace; large groups (#cryptoTW) host seasoned traders and devs ready for DM outreach.

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